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How to Write a Great Amazon Product Description
Did you know that the Amazon website has over 2 billion monthly visits? While some people use the platform to browse, search for info, compare products, and read product reviews, most are there to buy. Amazon ships over 66,000 orders per hour, and many finished orders...
How to Use Amazon Posts to Grow Your Brand in 2022
When Nike pulled out of its two-year pilot program citing the inability to grow its brand on Amazon, it set the stage for the e-commerce giant to address the sellers’ need to build strong relationships with their customers as a brand. And address they did. In...
An Expert’s Guide to Understanding TikTok Metrics
TikTok is a trendy video-sharing app that allows users to create and share 15-second videos on any topic. Since its launch in 2016, the TikTok social media platform hasn’t stopped growing. It stands out from other platforms by its unique way of showing entertaining...
The Importance of Trustworthy Reviews on Amazon
Product reviews have always been an essential part of the Amazon experience. They help customers by easing their shopping decision. Also, reviews enable sellers to understand what buyers like and how they can improve their products. Reviews on Amazon can significantly...
How to Start Using Google Ads in 2022
For a successful Google Ads advertising strategy and the best results, you need to create certain conditions to use its full potential. You want to have lower advertising costs, and specific tools can help reduce your CPC. Below are the most important criteria that...
A Deep Dive Into Sponsored Display Ads
While most Amazon sellers have heard of Sponsored Display ads, few use them. Instead, sellers tend to stick to the more popular choices: Sponsored Products and Sponsored Brands. But the truth is that if you’re not using Sponsored Display ads, you’re failing to squeeze...
The Importance of Trustworthy Reviews on Amazon
Product reviews have always been an essential part of the Amazon experience. They help customers by easing their shopping decision. Also, reviews enable sellers to understand what buyers like and how they can improve their products. Reviews on Amazon can significantly...
A Deep Dive Into Sponsored Display Ads
While most Amazon sellers have heard of Sponsored Display ads, few use them. Instead, sellers tend to stick to the more popular choices: Sponsored Products and Sponsored Brands. But the truth is that if you’re not using Sponsored Display ads, you’re failing to squeeze...
Amazon Posts & Reasons to Integrate Them Into Your Advertising Strategy
The one thing missing from the Amazon platform is direct brand engagement with the customers. By introducing Amazon Posts, the platform is trying to overcome that issue. This new creative tool enables brands to tell their story and connect with their shoppers....
How to Scale Your Amazon FBA Business in 2022
The Amazon platform offers a fairly simple way to start an e-commerce business and sell products to customers worldwide. Moreover, Amazon’s Fulfilment Network makes the process of packaging and shipping products to end consumers easy as can be. But for real...
How to Use Negative Targeting on Amazon
In this blog, we will talk about campaign optimization, negative targeting on Amazon, and explain your campaigns’ vulnerability. In fact, if you don’t react in time, they will harm your business. High wasted spending, unprofitable sales, high ACoS, low click-through...
Amazon DSP Total Conversion Metrics and Ways to Use Them
The Amazon platform and marketplaces continuously expand and bring new products, sellers, and customers. Thus, it’s becoming more and more difficult for brands to stand out. So, what is the solution? The Amazon Demand-Side Platform (also known as Amazon DSP) allows...
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Cross-Country Campaigns in Sponsored Products: Who Can Benefit From It?
Sponsored Products ads (SP) accompany Amazon sellers from the beginning of their journey on the platform. Their tricky structure, complex functions, and placements are unique. However, Sponsored Products look like organic results, which is very beneficial for sellers....
5 Reasons Why You Need To Expand In New Amazon Markets In 2022
The current e-commerce market is in a state of flux—and things are only going to get more competitive. Amazon's dominance is ever-increasing, as it has recently expanded its worldwide presence by opening up shops in Mexico, Poland, and Japan, among other countries....
What You Need to Know About Facebook Targeting Options Changes in 2022
Since January 19, 2022, Meta, formerly known as Facebook, has removed some Facebook targeting options related to politically or culturally polarising topics. These include sexual orientation, health, religion, political affiliation, social issues, race, and ethnicity....
Sponsored Display Portfolio: Everything You Need to Know
If you have experience with organizing your Amazon advertising campaigns, especially in large quantities, you know well how challenging it can be. Using portfolios to easily manage Sponsored Products and Sponsored Brands campaigns is already an option on Amazon. But...
Purchases Remarketing – Amazon’s New Sponsored Display Feature
Purchases remarketing, a new addition to Sponsored Display audiences, allows you to connect with customers in more relevant ways. In this blog post, we’ll thoroughly explain everything about it, so you can use it to accomplish your advertising goals. Audiences is a...
The Top 5 Amazon Ads Trends in 2022
Online sales are constantly growing, and according to estimates, eCommerce retail purchases will increase from 14.1% to 22% in the next year. It’s safe to say that 2022 will be a great year for the Amazon platform and online sellers. Amazon, the eCommerce giant, will...
How to Write a Great Amazon Product Description
Did you know that the Amazon website has over 2 billion monthly visits? While some people use the platform to browse, search for info, compare products, and read product reviews, most are there to buy. Amazon ships over 66,000 orders per hour, and many finished orders...
How to Use Amazon Posts to Grow Your Brand in 2022
When Nike pulled out of its two-year pilot program citing the inability to grow its brand on Amazon, it set the stage for the e-commerce giant to address the sellers’ need to build strong relationships with their customers as a brand. And address they did. In...
An Expert’s Guide to Understanding TikTok Metrics
TikTok is a trendy video-sharing app that allows users to create and share 15-second videos on any topic. Since its launch in 2016, the TikTok social media platform hasn’t stopped growing. It stands out from other platforms by its unique way of showing entertaining...
The Importance of Trustworthy Reviews on Amazon
Product reviews have always been an essential part of the Amazon experience. They help customers by easing their shopping decision. Also, reviews enable sellers to understand what buyers like and how they can improve their products. Reviews on Amazon can significantly...
How to Start Using Google Ads in 2022
For a successful Google Ads advertising strategy and the best results, you need to create certain conditions to use its full potential. You want to have lower advertising costs, and specific tools can help reduce your CPC. Below are the most important criteria that...
A Deep Dive Into Sponsored Display Ads
While most Amazon sellers have heard of Sponsored Display ads, few use them. Instead, sellers tend to stick to the more popular choices: Sponsored Products and Sponsored Brands. But the truth is that if you’re not using Sponsored Display ads, you’re failing to squeeze...
How to Start Using Google Ads in 2022
For a successful Google Ads advertising strategy and the best results, you need to create certain conditions to use its full potential. You want to have lower advertising costs, and specific tools can help reduce your CPC. Below are the most important criteria that...
How to Use Negative Targeting on Amazon
In this blog, we will talk about campaign optimization, negative targeting on Amazon, and explain your campaigns’ vulnerability. In fact, if you don’t react in time, they will harm your business. High wasted spending, unprofitable sales, high ACoS, low click-through...
Amazon DSP Total Conversion Metrics and Ways to Use Them
The Amazon platform and marketplaces continuously expand and bring new products, sellers, and customers. Thus, it’s becoming more and more difficult for brands to stand out. So, what is the solution? The Amazon Demand-Side Platform (also known as Amazon DSP) allows...
Top Reasons to Use Helium 10 for Amazon PPC
Amazon sellers know that using the right online tools for their businesses is crucial. And with the ever-growing competition on the eCommerce platform, it’s necessary to find those that can help you stand out from the crowd. We suggest using Helium 10 for Amazon. ...
The Practical Guide to International Expansion: Managing Multiple Amazon Marketplaces
Global selling is a big milestone for many Amazon native businesses. During a period of growing competition on the Amazon US marketplace and shrinking profit margins, international expansion can be the key to reaching your brand’s growth goals. If you have decided to...
7 Essential Skills That Every Amazon PPC Specialist Must Have
Getting more sales through Amazon PPC Advertising is increasingly becoming in demand in the Amazon seller community. For this reason, the need for highly skilled experts in the Amazon PPC Advertising field is simultaneously rising as well. This demand requires not...
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