Top Reasons to Use Helium 10 for Amazon PPC

May 10, 2022

Amazon sellers know that using the right online tools for their businesses is crucial. And with the ever-growing competition on the eCommerce platform, it’s necessary to find those that can help you stand out from the crowd. We suggest using Helium 10 for Amazon

It’s one of the best toolkits that can help you boost your online sales! Keep reading to find out the top reasons to use Helium 10 tools. 

Helium 10 Tools for Amazon


Helium 10 is a suite of software tools designed to help Amazon sellers with their advertising campaigns. To use Helium 10 for Amazon and its variety of tools, you will have to pay a monthly subscription. If you choose an annual payment, you can save up to 25% per month. 

Here are the pricing categories:


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  • Starter ($39 with monthly payment)
  • Platinum ($99 with monthly payment) 
  • Diamond ($249 with monthly payment) 
  • Elite ($399 with monthly payment) 

There is also a free version with limited functionality to test the tools before the subscription. In addition, Helium 10 provides custom plans and solutions.

Below are some of the fantastic options available on the Helium 10 website.  

Product Research Tools

To succeed on Amazon, you will need to find the products with high demand and low competition. The Black Box tool can help you find the perfect products for your business on Amazon. After discovering the best options, you can use Trendster to check if sales for a specific product are stable throughout the year or if they are seasonal. Keep in mind that it highly depends on your product’s niche. 


Keyword Research Tools

This section has some of the most used tools by all Amazon advertisers. Having a good set of keywords in your keyword campaigns and the backend of each product is highly important for good visibility on Amazon. Nothing else can help you increase sales and be dominant for a specific category as a good set of keywords used for advertising your products.  

Cerebro can help you find hundreds or thousands of keywords using your ASIN and most relevant competitors’ ASINs. You will be able to see all needed information next to suggested keywords that can help you decide which ones to use in your campaigns. 

Magnet is also a powerful tool used to do keyword research for SEO and Amazon campaigns. Like Cerebro, it provides you with filters to quickly narrow down keywords to the most relevant ones. The difference from Cerebro is that you will input one primary keyword, and Magnet will pull in the best and most competitive keywords according to the main one.  

Misspellinator finds the most used misspellings for your keywords that are usually not targeted, giving you a significant advantage over your competitors.  


Listing Optimization Tools

A good listing is crucial since it sells the product and should have a well-written title, a good product description, high-quality images, and informative bullet points.

High-quality images and a great title are something that shoppers see first and can draw their attention away from other products. Therefore, it is essential to spend enough time working on them. 

Some of the Helium 10 tools under the Listing category are:

  • Frankenstein – You can get a list of relevant search terms for better positioning of your product
  • Scribbles – It helps you optimize and improve the listing title, description, and bullet points 
  • Index Checker – You can find all frontend and backend keywords that are indexed by Amazon and those that are not 
  • Listing Analyzer – Analyze yourself, your competitors, and your market, all in one click
  • Listing Builder – You can get all you need for creating and improving listings 
  • Audience – It gives market feedback from your audience by creating a poll  


Learning Tools

Besides all these Helium 10 tools, there is also a separate category called Learning. You will be able to learn all you need to start and optimize your business on Amazon successfully. With Freedom Ticket, Pro Training, and Academy, you will be ready to dominate the Amazon all by yourself.  

Apart from the Helium 10 dashboard, the Helium 10 Google Chrome extension provides valuable information. Use it while on the product page to see Listing Health Score, Profitability calculator, Revenue calculator, Buy Box price, Sales rank, changes in price over time, inventory levels, Xray, etc.  

Also, other options are available if you are on the Amazon 1+ page, such as Xray (Amazon Product Research and ASIN Graber), which can help you with your product research.  




As you can see, there are plenty of reasons to use Helium 10 for Amazon. Best of all, the Helium 10 website has more amazing and helpful tools to offer.

To conclude, managing your time efficiently and having everything you might need in one place is crucial. Be sure to improve your knowledge and skills and keep up with all the latest news and strategies. Lastly, try out new ways to scale your business with the Helium 10 platform.  


About the author

Marija Popovic

Marija Popović is a PPC Specialist at Sellers Alley. Previous work experience in the client relations industry has given her precious insights to dive into the Amazon world. Marija is a valuable team player and a great colleague. She’s smart, innovative, and always looking for new industry knowledge! 

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