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Amazon Posts & Reasons to Integrate Them Into Your Advertising Strategy
The one thing missing from the Amazon platform is direct brand engagement with the customers. By introducing Amazon Posts, the platform is trying to overcome that issue. This new creative tool enables brands to tell their story and connect with their shoppers....
How to Scale Your Amazon FBA Business in 2022
The Amazon platform offers a fairly simple way to start an e-commerce business and sell products to customers worldwide. Moreover, Amazon’s Fulfilment Network makes the process of packaging and shipping products to end consumers easy as can be. But for real...
How to Use Negative Targeting on Amazon
In this blog, we will talk about campaign optimization, negative targeting on Amazon, and explain your campaigns’ vulnerability. In fact, if you don’t react in time, they will harm your business. High wasted spending, unprofitable sales, high ACoS, low click-through...
Amazon DSP Total Conversion Metrics and Ways to Use Them
The Amazon platform and marketplaces continuously expand and bring new products, sellers, and customers. Thus, it’s becoming more and more difficult for brands to stand out. So, what is the solution? The Amazon Demand-Side Platform (also known as Amazon DSP) allows...
How to Drive Traffic to Your Amazon Store with TikTok
There are plenty of reasons to start advertising on TikTok—one of the most authentic social media platforms. If you’re an Amazon seller, having external traffic from TikTok will help you improve your product page and store and bring new customers. Keep reading to...
Top Reasons to Use Helium 10 for Amazon PPC
Amazon sellers know that using the right online tools for their businesses is crucial. And with the ever-growing competition on the eCommerce platform, it’s necessary to find those that can help you stand out from the crowd. We suggest using Helium 10 for Amazon. ...
Amazon Posts & Reasons to Integrate Them Into Your Advertising Strategy
The one thing missing from the Amazon platform is direct brand engagement with the customers. By introducing Amazon Posts, the platform is trying to overcome that issue. This new creative tool enables brands to tell their story and connect with their shoppers....
How to Scale Your Amazon FBA Business in 2022
The Amazon platform offers a fairly simple way to start an e-commerce business and sell products to customers worldwide. Moreover, Amazon’s Fulfilment Network makes the process of packaging and shipping products to end consumers easy as can be. But for real...
How to Use Negative Targeting on Amazon
In this blog, we will talk about campaign optimization, negative targeting on Amazon, and explain your campaigns’ vulnerability. In fact, if you don’t react in time, they will harm your business. High wasted spending, unprofitable sales, high ACoS, low click-through...
Amazon DSP Total Conversion Metrics and Ways to Use Them
The Amazon platform and marketplaces continuously expand and bring new products, sellers, and customers. Thus, it’s becoming more and more difficult for brands to stand out. So, what is the solution? The Amazon Demand-Side Platform (also known as Amazon DSP) allows...
Top Reasons to Use Helium 10 for Amazon PPC
Amazon sellers know that using the right online tools for their businesses is crucial. And with the ever-growing competition on the eCommerce platform, it’s necessary to find those that can help you stand out from the crowd. We suggest using Helium 10 for Amazon. ...
Cross-Country Campaigns in Sponsored Products: Who Can Benefit From It?
Sponsored Products ads (SP) accompany Amazon sellers from the beginning of their journey on the platform. Their tricky structure, complex functions, and placements are unique. However, Sponsored Products look like organic results, which is very beneficial for sellers....
What You Need to Know About Facebook Targeting Options Changes in 2022
Since January 19, 2022, Meta, formerly known as Facebook, has removed some Facebook targeting options related to politically or culturally polarising topics. These include sexual orientation, health, religion, political affiliation, social issues, race, and ethnicity....
How Will Meta Rebranding Change Advertising on Facebook
Facebook was launched in 2004 as a social media website to connect Harvard students with one another. Today, Meta (formerly known as Facebook) is among the ten world's most valuable companies, with a market cap of $923.26 B. Its apps, Facebook, Messenger, Instagram,...
How to Avoid Getting Your Facebook Ads Blocked
Facebook is a huge marketing platform with millions of advertisers and business owners promoting their products or services to global audiences through Facebook Ads. There are Facebook Advertising Policies and specific rules for advertising on the platform. As time...
Everything You Need To Know About Google’s Performance Max Campaigns
If you are tired of managing and optimizing your PPC campaigns, Google has created Performance Max, a new type of campaign that can help you. Finally, marketers can be marketers and take a strategic position in someone’s business rather than engage in campaign...
Are You Missing out on Sales by Not Utilizing PPC Outside of Amazon?
Are you not utilizing PPC outside of Amazon? As an Amazon marketplace seller, it’s so easy to get hooked on concentrating all of your resources and ad budgets within Amazon’s pay-per-click (PPC) advertising model. But have you considered moving some of your efforts...
How to Scale Your Small Business With Google Ads
If you’re a small business owner, chances are you already advertise with Google Ads or plan to add it to your advertising strategy. Some advertisers question how useful Google Ads can be for small businesses, so we decided to look deeper. Small and medium-sized...
Expert’s guide to Google Ads remarketing
If you haven’t heard about Google Ads remarketing so far, you have most definitely experienced it. Remarketing campaigns are used on most advertising platforms (Google, Facebook, Pinterest, TikTok), and they are very effective. The bottom line is that you...
Amazon Posts & Reasons to Integrate Them Into Your Advertising Strategy
The one thing missing from the Amazon platform is direct brand engagement with the customers. By introducing Amazon Posts, the platform is trying to overcome that issue. This new creative tool enables brands to tell their story and connect with their shoppers....
How to Scale Your Amazon FBA Business in 2022
The Amazon platform offers a fairly simple way to start an e-commerce business and sell products to customers worldwide. Moreover, Amazon’s Fulfilment Network makes the process of packaging and shipping products to end consumers easy as can be. But for real...
Cross-Country Campaigns in Sponsored Products: Who Can Benefit From It?
Sponsored Products ads (SP) accompany Amazon sellers from the beginning of their journey on the platform. Their tricky structure, complex functions, and placements are unique. However, Sponsored Products look like organic results, which is very beneficial for sellers....
5 Reasons Why You Need To Expand In New Amazon Markets In 2022
The current e-commerce market is in a state of flux—and things are only going to get more competitive. Amazon's dominance is ever-increasing, as it has recently expanded its worldwide presence by opening up shops in Mexico, Poland, and Japan, among other countries....
What You Need to Know About Facebook Targeting Options Changes in 2022
Since January 19, 2022, Meta, formerly known as Facebook, has removed some Facebook targeting options related to politically or culturally polarising topics. These include sexual orientation, health, religion, political affiliation, social issues, race, and ethnicity....
Sponsored Display Portfolio: Everything You Need to Know
If you have experience with organizing your Amazon advertising campaigns, especially in large quantities, you know well how challenging it can be. Using portfolios to easily manage Sponsored Products and Sponsored Brands campaigns is already an option on Amazon. But...
Amazon Posts & Reasons to Integrate Them Into Your Advertising Strategy
The one thing missing from the Amazon platform is direct brand engagement with the customers. By introducing Amazon Posts, the platform is trying to overcome that issue. This new creative tool enables brands to tell their story and connect with their shoppers....
How to Scale Your Amazon FBA Business in 2022
The Amazon platform offers a fairly simple way to start an e-commerce business and sell products to customers worldwide. Moreover, Amazon’s Fulfilment Network makes the process of packaging and shipping products to end consumers easy as can be. But for real...
How to Use Negative Targeting on Amazon
In this blog, we will talk about campaign optimization, negative targeting on Amazon, and explain your campaigns’ vulnerability. In fact, if you don’t react in time, they will harm your business. High wasted spending, unprofitable sales, high ACoS, low click-through...
Amazon DSP Total Conversion Metrics and Ways to Use Them
The Amazon platform and marketplaces continuously expand and bring new products, sellers, and customers. Thus, it’s becoming more and more difficult for brands to stand out. So, what is the solution? The Amazon Demand-Side Platform (also known as Amazon DSP) allows...
How to Drive Traffic to Your Amazon Store with TikTok
There are plenty of reasons to start advertising on TikTok—one of the most authentic social media platforms. If you’re an Amazon seller, having external traffic from TikTok will help you improve your product page and store and bring new customers. Keep reading to...
Top Reasons to Use Helium 10 for Amazon PPC
Amazon sellers know that using the right online tools for their businesses is crucial. And with the ever-growing competition on the eCommerce platform, it’s necessary to find those that can help you stand out from the crowd. We suggest using Helium 10 for Amazon. ...
How to Use Negative Targeting on Amazon
In this blog, we will talk about campaign optimization, negative targeting on Amazon, and explain your campaigns’ vulnerability. In fact, if you don’t react in time, they will harm your business. High wasted spending, unprofitable sales, high ACoS, low click-through...
Amazon DSP Total Conversion Metrics and Ways to Use Them
The Amazon platform and marketplaces continuously expand and bring new products, sellers, and customers. Thus, it’s becoming more and more difficult for brands to stand out. So, what is the solution? The Amazon Demand-Side Platform (also known as Amazon DSP) allows...
Top Reasons to Use Helium 10 for Amazon PPC
Amazon sellers know that using the right online tools for their businesses is crucial. And with the ever-growing competition on the eCommerce platform, it’s necessary to find those that can help you stand out from the crowd. We suggest using Helium 10 for Amazon. ...
The Practical Guide to International Expansion: Managing Multiple Amazon Marketplaces
Global selling is a big milestone for many Amazon native businesses. During a period of growing competition on the Amazon US marketplace and shrinking profit margins, international expansion can be the key to reaching your brand’s growth goals. If you have decided to...
7 Essential Skills That Every Amazon PPC Specialist Must Have
Getting more sales through Amazon PPC Advertising is increasingly becoming in demand in the Amazon seller community. For this reason, the need for highly skilled experts in the Amazon PPC Advertising field is simultaneously rising as well. This demand requires not...
A Treasure Map To Amazon
Packing For The Journey Ahead Product research in 2022 and 2023 is based wholly on analytics. Unless you’re using the variety of tools provided by Helium 10, you won’t be able to find the optimal products that meet requirements such as high demand and low...
How to Drive Traffic to Your Amazon Store with TikTok
There are plenty of reasons to start advertising on TikTok—one of the most authentic social media platforms. If you’re an Amazon seller, having external traffic from TikTok will help you improve your product page and store and bring new customers. Keep reading to...
Are TikTok Ads Costly?
We’ll start by covering some of the basic TikTok facts and figures to answer this question. It will help you understand the true value of TikTok ads. There are plenty of reasons to advertise your business on TikTok, so let’s go over them. TikTok Statistics Did...
The Psychology Behind TikTok Advertising
To understand the psychology behind TikTok advertising, let’s take a deeper look at what type of video content dominates TikTok. Since the app’s release, its influence on audiences, Generation Z in particular, is considerable. This popular social media platform gives...
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