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Budget Usage Feature on Amazon
When sellers conduct advertising campaigns on Amazon, their budgets play a central role in efficient advertising. Therefore, to produce the best results, sellers should manage their budgets. As a result, a new budget usage feature on Amazon launched on January 31,...
Choosing Your Targeting Audience on TikTok
Advertising on TikTok is an excellent way to get closer to your audience and present your brand in creative and innovative ways. Due to the TikTok app’s great popularity and over one billion monthly active users, it has never been easier for brands to reach so many...
Top Things to Know About the Amazon’s A10 Algorithm Update
Let's sort out some facts at the beginning. First, Amazon had no "official" update of its algorithm from A9 to A10. But recently, many changes to the Amazon algorithm have been noticed, and they force opposite values. A9 had PPC on full power, leading shoppers where...
Top Reasons to Use Bulk Files on Amazon
While some advertisers use Amazon bulk files, others are still manually adjusting and creating everything. It’s important to go through the manual process of each optimization and creation to get a better understanding. But it can be very time-consuming. While bulk...
The Best Ways to Reduce Your Amazon PPC Costs
Managing your Ad account on Amazon and having total control of your ads is crucial to succeeding as a business on Amazon. Without Amazon Ads, your chances of growth, profitability, and reaching every seller’s dream are meager, as the odds are not in your favor. Why’s...
What Is TikTok LIVE and How to Use It?
TikTok LIVE is the place to be for real-time fun, expression, and creativity. It brings surprising connections and limitless creative opportunities, and it's great for TikTok creators because it's where they can be themselves. Filters, effects, and camera control are...
Budget Usage Feature on Amazon
When sellers conduct advertising campaigns on Amazon, their budgets play a central role in efficient advertising. Therefore, to produce the best results, sellers should manage their budgets. As a result, a new budget usage feature on Amazon launched on January 31,...
Top Things to Know About the Amazon’s A10 Algorithm Update
Let's sort out some facts at the beginning. First, Amazon had no "official" update of its algorithm from A9 to A10. But recently, many changes to the Amazon algorithm have been noticed, and they force opposite values. A9 had PPC on full power, leading shoppers where...
Top Reasons to Use Bulk Files on Amazon
While some advertisers use Amazon bulk files, others are still manually adjusting and creating everything. It’s important to go through the manual process of each optimization and creation to get a better understanding. But it can be very time-consuming. While bulk...
The Best Ways to Reduce Your Amazon PPC Costs
Managing your Ad account on Amazon and having total control of your ads is crucial to succeeding as a business on Amazon. Without Amazon Ads, your chances of growth, profitability, and reaching every seller’s dream are meager, as the odds are not in your favor. Why’s...
How to Write a Great Amazon Product Description
Did you know that the Amazon website has over 2 billion monthly visits? While some people use the platform to browse, search for info, compare products, and read product reviews, most are there to buy. Amazon ships over 66,000 orders per hour, and many finished orders...
How to Use Amazon Posts to Grow Your Brand in 2022
When Nike pulled out of its two-year pilot program citing the inability to grow its brand on Amazon, it set the stage for the e-commerce giant to address the sellers’ need to build strong relationships with their customers as a brand. And address they did. In...
What You Need to Know About Facebook Targeting Options Changes in 2022
Since January 19, 2022, Meta, formerly known as Facebook, has removed some Facebook targeting options related to politically or culturally polarising topics. These include sexual orientation, health, religion, political affiliation, social issues, race, and ethnicity....
How Will Meta Rebranding Change Advertising on Facebook
Facebook was launched in 2004 as a social media website to connect Harvard students with one another. Today, Meta (formerly known as Facebook) is among the ten world's most valuable companies, with a market cap of $923.26 B. Its apps, Facebook, Messenger, Instagram,...
How to Avoid Getting Your Facebook Ads Blocked
Facebook is a huge marketing platform with millions of advertisers and business owners promoting their products or services to global audiences through Facebook Ads. There are Facebook Advertising Policies and specific rules for advertising on the platform. As time...
How to Start Using Google Ads in 2022
For a successful Google Ads advertising strategy and the best results, you need to create certain conditions to use its full potential. You want to have lower advertising costs, and specific tools can help reduce your CPC. Below are the most important criteria that...
Everything You Need To Know About Google’s Performance Max Campaigns
If you are tired of managing and optimizing your PPC campaigns, Google has created Performance Max, a new type of campaign that can help you. Finally, marketers can be marketers and take a strategic position in someone’s business rather than engage in campaign...
Are You Missing out on Sales by Not Utilizing PPC Outside of Amazon?
Are you not utilizing PPC outside of Amazon? As an Amazon marketplace seller, it’s so easy to get hooked on concentrating all of your resources and ad budgets within Amazon’s pay-per-click (PPC) advertising model. But have you considered moving some of your efforts...
How to Scale Your Small Business With Google Ads
If you’re a small business owner, chances are you already advertise with Google Ads or plan to add it to your advertising strategy. Some advertisers question how useful Google Ads can be for small businesses, so we decided to look deeper. Small and medium-sized...
Expert’s guide to Google Ads remarketing
If you haven’t heard about Google Ads remarketing so far, you have most definitely experienced it. Remarketing campaigns are used on most advertising platforms (Google, Facebook, Pinterest, TikTok), and they are very effective. The bottom line is that you...
Top Things to Know About the Amazon’s A10 Algorithm Update
Let's sort out some facts at the beginning. First, Amazon had no "official" update of its algorithm from A9 to A10. But recently, many changes to the Amazon algorithm have been noticed, and they force opposite values. A9 had PPC on full power, leading shoppers where...
What Is TikTok LIVE and How to Use It?
TikTok LIVE is the place to be for real-time fun, expression, and creativity. It brings surprising connections and limitless creative opportunities, and it's great for TikTok creators because it's where they can be themselves. Filters, effects, and camera control are...
How to Use Amazon Posts to Grow Your Brand in 2022
When Nike pulled out of its two-year pilot program citing the inability to grow its brand on Amazon, it set the stage for the e-commerce giant to address the sellers’ need to build strong relationships with their customers as a brand. And address they did. In...
How to Start Using Google Ads in 2022
For a successful Google Ads advertising strategy and the best results, you need to create certain conditions to use its full potential. You want to have lower advertising costs, and specific tools can help reduce your CPC. Below are the most important criteria that...
Amazon Posts & Reasons to Integrate Them Into Your Advertising Strategy
The one thing missing from the Amazon platform is direct brand engagement with the customers. By introducing Amazon Posts, the platform is trying to overcome that issue. This new creative tool enables brands to tell their story and connect with their shoppers....
How to Scale Your Amazon FBA Business in 2022
The Amazon platform offers a fairly simple way to start an e-commerce business and sell products to customers worldwide. Moreover, Amazon’s Fulfilment Network makes the process of packaging and shipping products to end consumers easy as can be. But for real...
Budget Usage Feature on Amazon
When sellers conduct advertising campaigns on Amazon, their budgets play a central role in efficient advertising. Therefore, to produce the best results, sellers should manage their budgets. As a result, a new budget usage feature on Amazon launched on January 31,...
Choosing Your Targeting Audience on TikTok
Advertising on TikTok is an excellent way to get closer to your audience and present your brand in creative and innovative ways. Due to the TikTok app’s great popularity and over one billion monthly active users, it has never been easier for brands to reach so many...
Top Things to Know About the Amazon’s A10 Algorithm Update
Let's sort out some facts at the beginning. First, Amazon had no "official" update of its algorithm from A9 to A10. But recently, many changes to the Amazon algorithm have been noticed, and they force opposite values. A9 had PPC on full power, leading shoppers where...
Top Reasons to Use Bulk Files on Amazon
While some advertisers use Amazon bulk files, others are still manually adjusting and creating everything. It’s important to go through the manual process of each optimization and creation to get a better understanding. But it can be very time-consuming. While bulk...
The Best Ways to Reduce Your Amazon PPC Costs
Managing your Ad account on Amazon and having total control of your ads is crucial to succeeding as a business on Amazon. Without Amazon Ads, your chances of growth, profitability, and reaching every seller’s dream are meager, as the odds are not in your favor. Why’s...
What Is TikTok LIVE and How to Use It?
TikTok LIVE is the place to be for real-time fun, expression, and creativity. It brings surprising connections and limitless creative opportunities, and it's great for TikTok creators because it's where they can be themselves. Filters, effects, and camera control are...
Top Things to Know About the Amazon’s A10 Algorithm Update
Let's sort out some facts at the beginning. First, Amazon had no "official" update of its algorithm from A9 to A10. But recently, many changes to the Amazon algorithm have been noticed, and they force opposite values. A9 had PPC on full power, leading shoppers where...
The Best Ways to Reduce Your Amazon PPC Costs
Managing your Ad account on Amazon and having total control of your ads is crucial to succeeding as a business on Amazon. Without Amazon Ads, your chances of growth, profitability, and reaching every seller’s dream are meager, as the odds are not in your favor. Why’s...
How to Write a Great Amazon Product Description
Did you know that the Amazon website has over 2 billion monthly visits? While some people use the platform to browse, search for info, compare products, and read product reviews, most are there to buy. Amazon ships over 66,000 orders per hour, and many finished orders...
How to Use Amazon Posts to Grow Your Brand in 2022
When Nike pulled out of its two-year pilot program citing the inability to grow its brand on Amazon, it set the stage for the e-commerce giant to address the sellers’ need to build strong relationships with their customers as a brand. And address they did. In...
An Expert’s Guide to Understanding TikTok Metrics
TikTok is a trendy video-sharing app that allows users to create and share 15-second videos on any topic. Since its launch in 2016, the TikTok social media platform hasn’t stopped growing. It stands out from other platforms by its unique way of showing entertaining...
The Importance of Trustworthy Reviews on Amazon
Product reviews have always been an essential part of the Amazon experience. They help customers by easing their shopping decision. Also, reviews enable sellers to understand what buyers like and how they can improve their products. Reviews on Amazon can significantly...
Choosing Your Targeting Audience on TikTok
Advertising on TikTok is an excellent way to get closer to your audience and present your brand in creative and innovative ways. Due to the TikTok app’s great popularity and over one billion monthly active users, it has never been easier for brands to reach so many...
What Is TikTok LIVE and How to Use It?
TikTok LIVE is the place to be for real-time fun, expression, and creativity. It brings surprising connections and limitless creative opportunities, and it's great for TikTok creators because it's where they can be themselves. Filters, effects, and camera control are...
An Expert’s Guide to Understanding TikTok Metrics
TikTok is a trendy video-sharing app that allows users to create and share 15-second videos on any topic. Since its launch in 2016, the TikTok social media platform hasn’t stopped growing. It stands out from other platforms by its unique way of showing entertaining...
How to Drive Traffic to Your Amazon Store with TikTok
There are plenty of reasons to start advertising on TikTok—one of the most authentic social media platforms. If you’re an Amazon seller, having external traffic from TikTok will help you improve your product page and store and bring new customers. Keep reading to...
Are TikTok Ads Costly?
We’ll start by covering some of the basic TikTok facts and figures to answer this question. It will help you understand the true value of TikTok ads. There are plenty of reasons to advertise your business on TikTok, so let’s go over them. TikTok Statistics Did...
The Psychology Behind TikTok Advertising
To understand the psychology behind TikTok advertising, let’s take a deeper look at what type of video content dominates TikTok. Since the app’s release, its influence on audiences, Generation Z in particular, is considerable. This popular social media platform gives...
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