There are plenty of reasons to start advertising on TikTok—one of the most authentic social media platforms. If you’re an Amazon seller, having external traffic from TikTok will help you improve your product page and store and bring new customers. Keep reading to learn how to use TikTok to drive traffic to your Amazon store.
With In-Feed advertising, you can present your brand in creative ways. In-Feed advertisement—TikTok’s basic and most popular ad style—allows you to insert your video ads and have them auto-play on your target audience’s ‘For You Page.’
Users can like, comment, and share your videos, and make video content using the same TikTok music as you did.
Reasons to Use TikTok to Improve Your Amazon Business
Advertising on TikTok can be a great way to drive traffic to your Amazon store and increase sales and brand awareness.
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TikTok is a trendy platform with over one billion monthly active users, allowing you to reach a large audience. The app provides users with tailored recommendations and constant updates on the latest video trends. This way, they will never run out of content creation ideas.
What’s great is that the users see the ads as engaging content that catches attention in the first 3 seconds. Using TikTok to raise brand awareness and sales is an important aspect of a marketing strategy. The most crucial part is to develop high-quality content that resonates with your target audience. This will help you expand your Amazon business gradually.
TikTok users like to provide feedback without hesitation, actively participate, comment, and rate brands. This way, you can get real insights into what your audience is looking for and what they think of your brand. It will help you improve your product and better understand the results of your TikTok ads.
Driving Traffic to Your Amazon Store or the Product Page
Before you start with TikTok advertising and lead traffic to Amazon, you need to create an attribution campaign to track the results such as Total purchases, Total product sales, click-through rate, etc. It differs from the Pixel and will take just a few minutes to complete.
When creating a campaign, you need to choose Traffic as an advertising objective because you want the algorithm to take as many people as possible to the Amazon product page or store. It’s better to set up for Amazon product page because you can see how many orders you had for that specific product instead of an Amazon store where you can’t.
Start with broad targeting because the algorithm has to learn about your audience and collect some data. Let it run for a week or two, and then create new ad groups with different targeting options (Behaviors and Interests).
The platform gives you recommended categories of interests and behaviors based on collected data. This way, you have an excellent opportunity to reach audiences that aren’t usually present on Amazon or any social media platform besides TikTok. Find people who had the most interaction with your ad and the audience you should focus on. Testing is the key here.
You can make the best impact on your audience with Spark ads. This ad type is a full-screen video, sound on, up to 60 seconds, and served in the For You Feed. Spark ads can help you boost organic and Creator TikToks, especially if the creators use #amazonfinds, one of the most popular hashtags on TikTok for Amazon. This way, you can get even closer to a specific audience and increase the chance of driving traffic to your Amazon store.
User-Generated Content (UGC) and TikTok
USG means that the individuals or users create the content instead of brands or companies. It usually involves an element of a viral spread through a wave of participants or viewers.
It is similar to word-of-mouth marketing in digital marketing, where users are encouraged to share their brand experience with the general public. UGC is an extraordinary showcasing instrument since individuals trust genuine individuals. TikTok users generally don’t trust high-paying big names or branded content. Yet they would happily acknowledge the suggestions from others similar to them.
Keep this in mind while preparing a TikTok strategy to drive traffic to your Amazon store.
We recommend using the TikTok app’s popularity and its algorithm to drive traffic to your Amazon store. Keep in mind that TikTok is the ultimate entertainment platform for creativity and joy. Create ads that will entertain your audience and spark interest.
Furthermore, TikTok can help you increase your brand awareness. Advertising on TikTok is a great way to boost your Amazon traffic and increase your sales on Amazon.
Remember, the most important thing is to be creative and share your inspiration so that others can explore and understand your brand. It’s the best way to connect with your potential buyers and encourage them to become loyal customers.
About the author
Marko Dabović is a Junior PPC Specialist at Sellers Alley. Since joining the company, he has shown great interest in Amazon PPC and TikTok Ads. Marko is fully dedicated and focused on reaching clients’ goals and business growth.