When sellers conduct advertising campaigns on Amazon, their budgets play a central role in efficient advertising. Therefore, to produce the best results, sellers should manage their budgets. As a result, a new budget usage feature on Amazon launched on January 31, 2022.
How Can It Help?
The new budget usage feature on Amazon allows sellers and vendors to get real-time budget usage percentages for Sponsored Products, Sponsored Brands, and Sponsored Display through Amazon Ads API. Budget usage information becomes available to them for both campaigns and portfolios.
The feature is partially available in North America, South America, Europe, the Middle East, and the Asia Pacific.
What Are the Advantages of the Budget Usage Feature on Amazon?
The common problem of Amazon sellers is that they receive advertising campaign data with a considerable delay, from at least 2 to 4 hours and up to 7 days in some cases. They can see their campaigns have spent all the budget, but no metrics are displayed in the interface, and the data is only updated a few days later. The main advantages of the budget usage feature are:
- it enables sellers to track how fast their campaigns and portfolios are spending daily budgets;
- It provides sellers with the information to help them plan their budget later. Therefore, setting accurate budgets for ad campaigns protects sellers from excessive ad spending by effectively allocating ad spend across all their campaigns;
- It is the first step to all real-time metrics, which means it will be possible to get accurate data on the work of advertisement in each placement.
With the new budget usage feature, you can keep up-to-date with your budget status. Collecting all accurate data at once enables you to review and optimize your campaigns to get a low ACoS and increase sales.
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Nonetheless, besides campaign budgets, don’t neglect other crucial factors (e.g., PPC campaign structuring, keyword bid optimization, negative keywords, and using available keyword match types) in optimizing and improving the profitability of your campaigns.
About the author
Ihor Dubovetskyi is the Amazon Advertising Expert and Founder of Profit Whales. As a full-service marketing agency for Amazon brands, it accelerates sales growth using on and off Amazon traffic. This gives brands an edge over competitors and diversifies the revenue streams while increasing a business evaluation.