by Stefan Jordev | Apr 18, 2022 | Amazon Ads, PPC Advertising, PPC Tools
Global selling is a big milestone for many Amazon native businesses. During a period of growing competition on the Amazon US marketplace and shrinking profit margins, international expansion can be the key to reaching your brand’s growth goals. If you have decided to...
by Stefan Jordev | Dec 28, 2021 | Amazon Ads, PPC Advertising, PPC Tools
Opportunity cost has been a threat luring over advertising accounts since the beginnings of online paid advertising. Having measurable KPIs daily is part of the appeal when running performance marketing campaigns, but what about the things we can’t see? How does an...
by Stefan Jordev | Oct 13, 2021 | Amazon Ads, Industry News, PPC Advertising
Amazon officially released its new advertising console interface today, a suitable coincidence that corresponded to when I began writing this post (it looks fantastic, by the way). Intro to the new look of Amazon advertising console Every time there is a...