Online sales are constantly growing, and according to estimates, eCommerce retail purchases will increase from 14.1% to 22% in the next year. It’s safe to say that 2022 will be a great year for the Amazon platform and online sellers. Amazon, the eCommerce giant, will continue to grow thanks to numerous new Amazon sellers and products present on its platform. Remain ahead of your competitors and prepare for the upcoming Amazon Ads trends.
This year will bring many exciting things that you can leverage to grow your business and profits. Keep reading to discover the top 5 trends and predictions for 2022!
Amazon Audio Ads
Audio ads are the first on our list of upcoming Amazon Ads trends, and they present a great ad format that will become more prominent in 2022. Audio ads are excellent for reaching people that don’t have screens in front of them at the moment. You can easily extend your brand’s reach beyond the screen with audio ads on Amazon music’s ad-supported tier.
These ads are featured during playback and allow you to reach audiences as they listen to Amazon music across Alexa-enabled devices (Echo, Fire TV, mobile, and desktop). Audio ads can be 10-30 seconds long, and they go way beyond traditional radio ads to tell your story. Music is one of the top customer interactions on Alexa, and you should use it to your advantage.
If you’re already using other Amazon Ads products, consider utilizing audio ads to expand your on-screen advertising strategy. People can click on companion banners after hearing your ad on Amazon Music’s ad-supported tier on Echo Show devices, Fire TV, mobile, and desktop. Audio advertisements can help you reach a larger audience since many listeners rely on free, ad-supported music.
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Amazon Brand Registry Features
Counterfeiters and logo hijackers abound within the eCommerce market. Manufacturers can guard themselves thanks to Amazon’s Brand Registry, which guarantees correct product listings and allows agencies to discover and record violators. Additionally, manufacturers can benefit from top-class commercial enterprise equipment and features.
Along with these protections, there are many benefits for registered brands. With different types of Sponsored Brand campaigns and variations, you can enhance your brand and create a bigger overall impact on the marketplace, and it’s a great way to make your brand more known.
Sponsored Display Ads
We predict that Sponsored Display campaigns will be the biggest sensation among Amazon Ads trends in 2022. Amazon has continuously focused on these campaigns by releasing many Sponsored Display campaign features and helping advertisers achieve better results. 2021 was a test and warm-up period for this year’s Sponsored Display popularity.
Some of the features released in the recent past are Sponsored Display custom image, Purchase remarketing, the lookback period for views extended up to 90 days, the lookback period for purchase extended to 365 days, bid optimization for vCPM and page visits, and Sponsored Display portfolio. Advertisers will focus on remarketing in 2022, and we recommend it to everyone.
Amazon Advertising Cost Increase
As new sellers enter the market and brands bring new products on the Amazon platform, the cost of advertising through Amazon Ads will continue to increase in 2022. Amazon’s average cost-per-click (CPC) increased by nearly 52% between 2020 and 2021. Sellers should prepare for this aspect of Amazon Ads trends. 62% of sellers are concerned about rising advertising costs on Amazon.
How to beat the high CPC?
- Optimize your listings for conversions
- Get new and outstanding photos
- Enroll in the Brand Registry
- Add product videos
Amazon Rule-Based Bidding
Rule-based algorithms are designed to perform actions based on preset rules and conditions that you enter into your system. For Amazon PPC, the rule-based bidding system manually changes campaigns by defining “if/then” rules that trigger bid and keyword changes based on preset bids and keyword parameters. Changes and optimizations are made only if certain conditions are met. For example, you can set a rule that your system will automatically increase your bid at a preset rate if your advertising costs (ACoS) fall below a preset target after a certain number of clicks.
Rule-based bidding is great for advertisers who want more control over their Amazon PPC strategy. You can easily set up and integrate these solutions and save time compared to manual campaign management.
These were the top 5 Amazon Ads trends to expect in 2022. With audio ads, Brand Registry features, new Display ads functionalities, and enhanced rule-based bidding, the future looks bright for Amazon sellers and advertisers. These trends bring new possibilities that you can implement in your advertising strategy to increase reach and sales.
Visit our Amazon PPC services page to learn more about advertising your business on Amazon!
About the author
David Radovic is a Senior PPC specialist at Sellers Alley with vast experience in Amazon PPC, Google Ads, Facebook Ads, and TikTok advertising. He has been a big part of Sellers Alley’s growth and has managed multiple 7-figure sellers. David has developed business and marketing strategies, which resulted in the scaling of clients’ brands.