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Amazon Posts & Reasons to Integrate Them Into Your Advertising Strategy
The one thing missing from the Amazon platform is direct brand engagement with the customers. By introducing Amazon Posts, the platform is trying to overcome that issue. This new creative tool enables brands to tell their story and connect with their shoppers....
How to Scale Your Amazon FBA Business in 2022
The Amazon platform offers a fairly simple way to start an e-commerce business and sell products to customers worldwide. Moreover, Amazon’s Fulfilment Network makes the process of packaging and shipping products to end consumers easy as can be. But for real...
How to Use Negative Targeting on Amazon
In this blog, we will talk about campaign optimization, negative targeting on Amazon, and explain your campaigns’ vulnerability. In fact, if you don’t react in time, they will harm your business. High wasted spending, unprofitable sales, high ACoS, low click-through...
Amazon DSP Total Conversion Metrics and Ways to Use Them
The Amazon platform and marketplaces continuously expand and bring new products, sellers, and customers. Thus, it’s becoming more and more difficult for brands to stand out. So, what is the solution? The Amazon Demand-Side Platform (also known as Amazon DSP) allows...
How to Drive Traffic to Your Amazon Store with TikTok
There are plenty of reasons to start advertising on TikTok—one of the most authentic social media platforms. If you’re an Amazon seller, having external traffic from TikTok will help you improve your product page and store and bring new customers. Keep reading to...
Top Reasons to Use Helium 10 for Amazon PPC
Amazon sellers know that using the right online tools for their businesses is crucial. And with the ever-growing competition on the eCommerce platform, it’s necessary to find those that can help you stand out from the crowd. We suggest using Helium 10 for Amazon. ...
Top Reasons to Use Helium 10 for Amazon PPC
Amazon sellers know that using the right online tools for their businesses is crucial. And with the ever-growing competition on the eCommerce platform, it’s necessary to find those that can help you stand out from the crowd. We suggest using Helium 10 for Amazon. ...
Cross-Country Campaigns in Sponsored Products: Who Can Benefit From It?
Sponsored Products ads (SP) accompany Amazon sellers from the beginning of their journey on the platform. Their tricky structure, complex functions, and placements are unique. However, Sponsored Products look like organic results, which is very beneficial for sellers....
The Secret to Premium Ad Placement on Amazon
If you’ve been selling on Amazon for any period of time, you know the key to sales conversions is getting your ad to the top of search results on page 1 that matters most to your customers. But when you first launch your product listing, you might have difficulty...
4 Cheap Amazon Ads Strategies
We love to get creative with Amazon ads strategies at Amazonia PPC. Since there’s no lack of content on the web on setting up basic ads or doing the keyword research and harvesting targets, we thought we’d share with you a couple of strategies that don’t get talked...
The Practical Guide to International Expansion: Managing Multiple Amazon Marketplaces
Global selling is a big milestone for many Amazon native businesses. During a period of growing competition on the Amazon US marketplace and shrinking profit margins, international expansion can be the key to reaching your brand’s growth goals. If you have decided to...
What is the Difference Between Amazon Sponsored Display and DSP Platforms?
Paid advertising remains one of the most reliable ways to market and grow your business on Amazon to date. Whether you’re a new seller looking to give your product that boost, or a seasoned one aiming to increase your product outreach and expand your market share,...
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The Importance of Localizing Your Brand
When it comes to selling to new markets, one of the most important things you can do is localize your brand. But what, exactly, does that entail? Simply put, localizing your brand means adjusting your business to fit the culture and norms of the country or region you...
Amazon Advertising Then and Now (How Advertising through Amazon has Changed in 5 Years)
More than any other major advertising platform, Amazon loves to try new things. Where platforms like Google and Facebook make changes focused on obfuscating advertiser data, Amazon has made a concerted effort to improve the advertiser’s experience. While far from...
How Will Meta Rebranding Change Advertising on Facebook
Facebook was launched in 2004 as a social media website to connect Harvard students with one another. Today, Meta (formerly known as Facebook) is among the ten world's most valuable companies, with a market cap of $923.26 B. Its apps, Facebook, Messenger, Instagram,...
Top Amazon Ads Features in 2022
Amazon has seen incredible growth since the beginning of the COVID-19 pandemic. With constant changes, the introduction of new options for creating campaigns, and new metrics tracking parameters, the company continuously improves its business. Innovations introduced...
Rank on Amazon is DEAD–Why a SERP Focus is the Future of Amazon Selling
How many hours a week do we spend ‘rank hawking’ in Helium 10 to see where we are sitting on our core keywords? How often have we been frustrated with our rankings’ up, down, backward, and sideways movements? The last burning question is: Why does there seem to be...
Top 4 Amazon Sponsored Ads Trends for 2022
Amazon officially released its new advertising console interface today, a suitable coincidence that corresponded to when I began writing this post (it looks fantastic, by the way). Intro to the new look of Amazon advertising console Every time there is a...
Amazon Posts & Reasons to Integrate Them Into Your Advertising Strategy
The one thing missing from the Amazon platform is direct brand engagement with the customers. By introducing Amazon Posts, the platform is trying to overcome that issue. This new creative tool enables brands to tell their story and connect with their shoppers....
How to Scale Your Amazon FBA Business in 2022
The Amazon platform offers a fairly simple way to start an e-commerce business and sell products to customers worldwide. Moreover, Amazon’s Fulfilment Network makes the process of packaging and shipping products to end consumers easy as can be. But for real...
How to Use Negative Targeting on Amazon
In this blog, we will talk about campaign optimization, negative targeting on Amazon, and explain your campaigns’ vulnerability. In fact, if you don’t react in time, they will harm your business. High wasted spending, unprofitable sales, high ACoS, low click-through...
Amazon DSP Total Conversion Metrics and Ways to Use Them
The Amazon platform and marketplaces continuously expand and bring new products, sellers, and customers. Thus, it’s becoming more and more difficult for brands to stand out. So, what is the solution? The Amazon Demand-Side Platform (also known as Amazon DSP) allows...
How to Drive Traffic to Your Amazon Store with TikTok
There are plenty of reasons to start advertising on TikTok—one of the most authentic social media platforms. If you’re an Amazon seller, having external traffic from TikTok will help you improve your product page and store and bring new customers. Keep reading to...
Top Reasons to Use Helium 10 for Amazon PPC
Amazon sellers know that using the right online tools for their businesses is crucial. And with the ever-growing competition on the eCommerce platform, it’s necessary to find those that can help you stand out from the crowd. We suggest using Helium 10 for Amazon. ...
A Treasure Map To Amazon
Packing For The Journey Ahead Product research in 2022 and 2023 is based wholly on analytics. Unless you’re using the variety of tools provided by Helium 10, you won’t be able to find the optimal products that meet requirements such as high demand and low...
Everything You Need To Know About Google’s Performance Max Campaigns
If you are tired of managing and optimizing your PPC campaigns, Google has created Performance Max, a new type of campaign that can help you. Finally, marketers can be marketers and take a strategic position in someone’s business rather than engage in campaign...
Staying Competitive On Amazon With Conversion Rate Optimization
Staying competitive on the giant and ever-growing e-commerce platform presents one of the biggest challenges for Amazon sellers. Everyone is trying to find the best possible way to fight for their spot on the first page of Amazon, and they can’t achieve it without a...
Sponsored Display Portfolio: Everything You Need to Know
If you have experience with organizing your Amazon advertising campaigns, especially in large quantities, you know well how challenging it can be. Using portfolios to easily manage Sponsored Products and Sponsored Brands campaigns is already an option on Amazon. But...
Brand Analytics Reports on Amazon
Selling on Amazon, the big eCommerce platform, has been in rapid expansion in the last few years, even more so since the beginning of the global pandemic. Amazon has added many features for improving advertising strategies and providing more precise and important data...
Incorporating PPC Marketing into Your Strategy
Pay-per-click (PPC) is important for establishing and capitalizing on an online presence. While PPC advertising has a lot of nuances, it’s a straightforward proposition. Find a keyword, build an ad, bid, get visitors, convert — and pay for each of those clicks, to be...
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