by Andromachi Dimitriadou | Apr 5, 2022 | Amazon Ads, Industry News, PPC Advertising
The current e-commerce market is in a state of flux—and things are only going to get more competitive. Amazon’s dominance is ever-increasing, as it has recently expanded its worldwide presence by opening up shops in Mexico, Poland, and Japan, among other...
by Andromachi Dimitriadou | Feb 2, 2022 | Industry News, PPC Advertising, Social
When it comes to selling to new markets, one of the most important things you can do is localize your brand. But what, exactly, does that entail? Simply put, localizing your brand means adjusting your business to fit the culture and norms of the country or region you...