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Top Things to Know About the Amazon’s A10 Algorithm Update

Top Things to Know About the Amazon’s A10 Algorithm Update

by Ines Maras Puskarevic | Jun 30, 2022 | Amazon Ads, Industry News, PPC Advertising, PPC Tools

Let’s sort out some facts at the beginning. First, Amazon had no “official” update of its algorithm from A9 to A10. But recently, many changes to the Amazon algorithm have been noticed, and they force opposite values. A9 had PPC on full power,...
What Is TikTok LIVE and How to Use It?

What Is TikTok LIVE and How to Use It?

by Marko Dabovic | Jun 21, 2022 | Industry News, PPC Advertising, TikTok Ads

TikTok LIVE is the place to be for real-time fun, expression, and creativity. It brings surprising connections and limitless creative opportunities, and it’s great for TikTok creators because it’s where they can be themselves.  Filters, effects, and camera...
How to Use Amazon Posts to Grow Your Brand in 2022

How to Use Amazon Posts to Grow Your Brand in 2022

by Norman Farrar | Jun 14, 2022 | Amazon Ads, Industry News, PPC Advertising, PPC Tools

When Nike pulled out of its two-year pilot program citing the inability to grow its brand on Amazon, it set the stage for the e-commerce giant to address the sellers’ need to build strong relationships with their customers as a brand. And address they did. In...
How to Start Using Google Ads in 2022

How to Start Using Google Ads in 2022

by Aleksandar Jankovic | Jun 1, 2022 | Google Ads, Industry News, PPC Advertising, PPC Tools

For a successful Google Ads advertising strategy and the best results, you need to create certain conditions to use its full potential. You want to have lower advertising costs, and specific tools can help reduce your CPC. Below are the most important criteria that...
Amazon Posts & Reasons to Integrate Them Into Your Advertising Strategy

Amazon Posts & Reasons to Integrate Them Into Your Advertising Strategy

by Aleksandra Zivadinovic | May 26, 2022 | Amazon Ads, Industry News, PPC Advertising

The one thing missing from the Amazon platform is direct brand engagement with the customers. By introducing Amazon Posts, the platform is trying to overcome that issue.  This new creative tool enables brands to tell their story and connect with their shoppers....
How to Scale Your Amazon FBA Business in 2022 

How to Scale Your Amazon FBA Business in 2022 

by Antonia Klatt | May 24, 2022 | Amazon Ads, Industry News, PPC Advertising

The Amazon platform offers a fairly simple way to start an e-commerce business and sell products to customers worldwide. Moreover, Amazon’s Fulfilment Network makes the process of packaging and shipping products to end consumers easy as can be. But for real...
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