by Aleksandar Jankovic | Jun 1, 2022 | Google Ads, Industry News, PPC Advertising, PPC Tools
For a successful Google Ads advertising strategy and the best results, you need to create certain conditions to use its full potential. You want to have lower advertising costs, and specific tools can help reduce your CPC. Below are the most important criteria that...
by Aleksandar Jankovic | Apr 1, 2022 | Google Ads, PPC Advertising, PPC Tools
If you are tired of managing and optimizing your PPC campaigns, Google has created Performance Max, a new type of campaign that can help you. Finally, marketers can be marketers and take a strategic position in someone’s business rather than engage in campaign...
by Adrien Darracq | Mar 17, 2022 | Amazon Ads, Google Ads, PPC Advertising
Are you not utilizing PPC outside of Amazon? As an Amazon marketplace seller, it’s so easy to get hooked on concentrating all of your resources and ad budgets within Amazon’s pay-per-click (PPC) advertising model. But have you considered moving some of your efforts...
by Danijela Petkovic | Dec 7, 2021 | Google Ads, PPC Advertising
If you’re a small business owner, chances are you already advertise with Google Ads or plan to add it to your advertising strategy. Some advertisers question how useful Google Ads can be for small businesses, so we decided to look deeper. Small and medium-sized...
by Danijela Petkovic | Oct 1, 2021 | Google Ads
If you haven’t heard about Google Ads remarketing so far, you have most definitely experienced it. Remarketing campaigns are used on most advertising platforms (Google, Facebook, Pinterest, TikTok), and they are very effective. The bottom line is that you...