Sponsored Products ads (SP) accompany Amazon sellers from the beginning of their journey on the platform. Their tricky structure, complex functions, and placements are unique. However, Sponsored Products look like organic results, which is very beneficial for sellers....
The current e-commerce market is in a state of flux—and things are only going to get more competitive. Amazon’s dominance is ever-increasing, as it has recently expanded its worldwide presence by opening up shops in Mexico, Poland, and Japan, among other...
Since January 19, 2022, Meta, formerly known as Facebook, has removed some Facebook targeting options related to politically or culturally polarising topics. These include sexual orientation, health, religion, political affiliation, social issues, race, and ethnicity....
If you have experience with organizing your Amazon advertising campaigns, especially in large quantities, you know well how challenging it can be. Using portfolios to easily manage Sponsored Products and Sponsored Brands campaigns is already an option on Amazon. But...
Purchases remarketing, a new addition to Sponsored Display audiences, allows you to connect with customers in more relevant ways. In this blog post, we’ll thoroughly explain everything about it, so you can use it to accomplish your advertising goals. Audiences is a...
Online sales are constantly growing, and according to estimates, eCommerce retail purchases will increase from 14.1% to 22% in the next year. It’s safe to say that 2022 will be a great year for the Amazon platform and online sellers. Amazon, the eCommerce giant, will...
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