by Andromachi Dimitriadou | Feb 2, 2022 | Industry News, PPC Advertising, Social
When it comes to selling to new markets, one of the most important things you can do is localize your brand. But what, exactly, does that entail? Simply put, localizing your brand means adjusting your business to fit the culture and norms of the country or region you...
by Mike Frekey | Jan 27, 2022 | Amazon Ads, Industry News, PPC Advertising, PPC Tools
More than any other major advertising platform, Amazon loves to try new things. Where platforms like Google and Facebook make changes focused on obfuscating advertiser data, Amazon has made a concerted effort to improve the advertiser’s experience. While far from...
by Aleksandra Ivanic | Jan 18, 2022 | Facebook Ads, Industry News, PPC Advertising, Social
Facebook was launched in 2004 as a social media website to connect Harvard students with one another. Today, Meta (formerly known as Facebook) is among the ten world’s most valuable companies, with a market cap of $923.26 B. Its apps, Facebook, Messenger,...
by Tijana Bogdanovic | Jan 5, 2022 | Amazon Ads, Industry News, PPC Advertising, PPC Tools
Amazon has seen incredible growth since the beginning of the COVID-19 pandemic. With constant changes, the introduction of new options for creating campaigns, and new metrics tracking parameters, the company continuously improves its business. Innovations introduced...
by John Serafano | Oct 26, 2021 | Amazon Ads, Industry News, PPC Advertising, PPC Tools
How many hours a week do we spend ‘rank hawking’ in Helium 10 to see where we are sitting on our core keywords? How often have we been frustrated with our rankings’ up, down, backward, and sideways movements? The last burning question is: Why does there seem to be...
by Stefan Jordev | Oct 13, 2021 | Amazon Ads, Industry News, PPC Advertising
Amazon officially released its new advertising console interface today, a suitable coincidence that corresponded to when I began writing this post (it looks fantastic, by the way). Intro to the new look of Amazon advertising console Every time there is a...