The one thing that seems to get neglected, in my humble opinion, when it comes to the Amazon PPC conversation is the power of campaign, ad group, placement, and targeting structure. How we organize our budget around our placements and targets can make traction far...
One of the most misused aspects of a solid PPC strategy is continuous campaign launches. In 99% of cases with PPC accounts, from a seller to a high ticket service provider, the targeting, campaigns, and the like are set up on day one. From there, the closest thing to...
How many hours a week do we spend ‘rank hawking’ in Helium 10 to see where we are sitting on our core keywords? How often have we been frustrated with our rankings’ up, down, backward, and sideways movements? The last burning question is: Why does there seem to be...
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