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A Treasure Map To Amazon
Packing For The Journey Ahead Product research in 2022 and 2023 is based wholly on analytics. Unless you’re using the variety of tools provided by Helium 10, you won’t be able to find the optimal products that meet requirements such as high demand and low...
5 Reasons Why You Need To Expand In New Amazon Markets In 2022
The current e-commerce market is in a state of flux—and things are only going to get more competitive. Amazon's dominance is ever-increasing, as it has recently expanded its worldwide presence by opening up shops in Mexico, Poland, and Japan, among other countries....
Everything You Need To Know About Google’s Performance Max Campaigns
If you are tired of managing and optimizing your PPC campaigns, Google has created Performance Max, a new type of campaign that can help you. Finally, marketers can be marketers and take a strategic position in someone’s business rather than engage in campaign...
Identifying Costly Keywords and ASINs Which Aren’t Generating Sales
Before starting a new online business or launching a new product on the Amazon platform, it’s important to create the right strategy to achieve profitable results. The starting point of each plan includes detailed research, finding keywords and ASINs that can bring...
Staying Competitive On Amazon With Conversion Rate Optimization
Staying competitive on the giant and ever-growing e-commerce platform presents one of the biggest challenges for Amazon sellers. Everyone is trying to find the best possible way to fight for their spot on the first page of Amazon, and they can’t achieve it without a...
What You Need to Know About Facebook Targeting Options Changes in 2022
Since January 19, 2022, Meta, formerly known as Facebook, has removed some Facebook targeting options related to politically or culturally polarising topics. These include sexual orientation, health, religion, political affiliation, social issues, race, and ethnicity....
New Ways to Follow Brands on Amazon
In this blog post, you will learn about new ways to follow brands on Amazon. Every brand owner on Amazon knows how crucial it is to elevate your brand awareness with the help of all possible existing tools. The list starts with Sponsored Brand ads with their complex...
Sponsored Display Portfolio: Everything You Need to Know
If you have experience with organizing your Amazon advertising campaigns, especially in large quantities, you know well how challenging it can be. Using portfolios to easily manage Sponsored Products and Sponsored Brands campaigns is already an option on Amazon. But...
Just Google It: How You Can Boost Your Amazon Sales With Google Ads
Amazon and Google, two giants both alike in dignity, might not seem like natural bedfellows. After all, Google Shopping keeps upping its game with the express intention of competing with Amazon's eCommerce prowess. And are you surprised to hear that Google's biggest...
A Beginner’s Guide to Starting With Amazon FBA
Before we get into all the details and key steps you should take, we should define Amazon FBA. Fulfillment by Amazon (FBA) is a program where Amazon fulfillment centers handle storing, packing, and shipping orders for your Amazon business. They take care of returns...
Brand Analytics Reports on Amazon
Selling on Amazon, the big eCommerce platform, has been in rapid expansion in the last few years, even more so since the beginning of the global pandemic. Amazon has added many features for improving advertising strategies and providing more precise and important data...
Purchases Remarketing – Amazon’s New Sponsored Display Feature
Purchases remarketing, a new addition to Sponsored Display audiences, allows you to connect with customers in more relevant ways. In this blog post, we’ll thoroughly explain everything about it, so you can use it to accomplish your advertising goals. Audiences is a...
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A Treasure Map To Amazon
Packing For The Journey Ahead Product research in 2022 and 2023 is based wholly on analytics. Unless you’re using the variety of tools provided by Helium 10, you won’t be able to find the optimal products that meet requirements such as high demand and low...
5 Reasons Why You Need To Expand In New Amazon Markets In 2022
The current e-commerce market is in a state of flux—and things are only going to get more competitive. Amazon's dominance is ever-increasing, as it has recently expanded its worldwide presence by opening up shops in Mexico, Poland, and Japan, among other countries....
Everything You Need To Know About Google’s Performance Max Campaigns
If you are tired of managing and optimizing your PPC campaigns, Google has created Performance Max, a new type of campaign that can help you. Finally, marketers can be marketers and take a strategic position in someone’s business rather than engage in campaign...
Identifying Costly Keywords and ASINs Which Aren’t Generating Sales
Before starting a new online business or launching a new product on the Amazon platform, it’s important to create the right strategy to achieve profitable results. The starting point of each plan includes detailed research, finding keywords and ASINs that can bring...
Staying Competitive On Amazon With Conversion Rate Optimization
Staying competitive on the giant and ever-growing e-commerce platform presents one of the biggest challenges for Amazon sellers. Everyone is trying to find the best possible way to fight for their spot on the first page of Amazon, and they can’t achieve it without a...
What You Need to Know About Facebook Targeting Options Changes in 2022
Since January 19, 2022, Meta, formerly known as Facebook, has removed some Facebook targeting options related to politically or culturally polarising topics. These include sexual orientation, health, religion, political affiliation, social issues, race, and ethnicity....
Must-Have Amazon Ads Campaigns To Prepare For New Year, New You
With holiday shopping coming to a close, it is time for brands on Amazon to shift their focus to New Year, New You. Shoppers will be preparing their 2022 resolutions and be on the lookout for various fitness, health, nutrition, wellness, and other products. After the...
Finding the Gold in Your Search Terms Report
One of the most misused aspects of a solid PPC strategy is continuous campaign launches. In 99% of cases with PPC accounts, from a seller to a high ticket service provider, the targeting, campaigns, and the like are set up on day one. From there, the closest thing to...
Holiday Cash Flow (Calculating your cash needs through the busy season and into the new year)
The holidays are always a festive season of growth for eCommerce small business owners. However, holiday opportunities also come with several challenges. One of the most important things to keep track of during the end-of-year sales push is your cash flow statement. ...
The 6 Most Advanced Amazon PPC Strategies
Sellers often struggle with making Amazon Pay-Per-Click (PPC) efforts for their stores. Some of them don’t even see the need to conduct such campaigns. Unknown to them, Amazon PPC holds one of the keys to succeeding on Amazon. By advertising their products, sellers...
How to optimize your Amazon PPC campaigns with split testing
Outbidding rivals on your Amazon PPC campaigns is hard enough, but that’s just the beginning. If you want to put your marketing budget to good use, you need an ad worthy of getting a click. Your Amazon PPC campaign will be most effective if you have a listing that...
Boost Your Q4 Conversion Rate With These Branded Amazon PPC Strategies
Q4 is the biggest shopping period of the year, with Black Friday, Cyber Monday, and shoppers gearing up for holiday gifting. This year is no different, and if you’ve noticed, Amazon started promoting deals for the holiday season at the start of Q4! It is never too...
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