More than any other major advertising platform, Amazon loves to try new things. Where platforms like Google and Facebook make changes focused on obfuscating advertiser data, Amazon has made a concerted effort to improve the advertiser’s experience. While far from...
I know it is not the most interesting of subjects, but let’s talk reports. Not just any, but a client report. In this article, I will do my best to introduce you to the world of reporting for Amazon PPC advertising. As an agency doing Amazon PPC services, we have to...
Last year Amazon rolled out many features that sellers wished for, and one of them was Automated Keywords Translation. Due to the targeting types, a new translation tool is available for Sponsored Products and Sponsored Brands advertisers. It was launched in December,...
What exactly are the Amazon PPC Bulk Operations? And how will this tool help you manage your campaigns faster and more efficiently? So What Exactly Are The Amazon PPC Bulk Operations? If we need to summarize Bulk Operations with just a few words—it’s a...
Amazon has seen incredible growth since the beginning of the COVID-19 pandemic. With constant changes, the introduction of new options for creating campaigns, and new metrics tracking parameters, the company continuously improves its business. Innovations introduced...
Opportunity cost has been a threat luring over advertising accounts since the beginnings of online paid advertising. Having measurable KPIs daily is part of the appeal when running performance marketing campaigns, but what about the things we can’t see? How does an...
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