by Isidora De Lungin | Jun 5, 2022 | Amazon Ads, PPC Advertising, PPC Tools
Product reviews have always been an essential part of the Amazon experience. They help customers by easing their shopping decision. Also, reviews enable sellers to understand what buyers like and how they can improve their products. Reviews on Amazon can significantly...
by George Roberts | May 31, 2022 | Amazon Ads, PPC Advertising
While most Amazon sellers have heard of Sponsored Display ads, few use them. Instead, sellers tend to stick to the more popular choices: Sponsored Products and Sponsored Brands. But the truth is that if you’re not using Sponsored Display ads, you’re failing to squeeze...
by Aleksandra Zivadinovic | May 26, 2022 | Amazon Ads, Industry News, PPC Advertising
The one thing missing from the Amazon platform is direct brand engagement with the customers. By introducing Amazon Posts, the platform is trying to overcome that issue. This new creative tool enables brands to tell their story and connect with their shoppers....
by Antonia Klatt | May 24, 2022 | Amazon Ads, Industry News, PPC Advertising
The Amazon platform offers a fairly simple way to start an e-commerce business and sell products to customers worldwide. Moreover, Amazon’s Fulfilment Network makes the process of packaging and shipping products to end consumers easy as can be. But for real...
by Nikola Djordjevic | May 18, 2022 | Amazon Ads, PPC Advertising, PPC Tools
In this blog, we will talk about campaign optimization, negative targeting on Amazon, and explain your campaigns’ vulnerability. In fact, if you don’t react in time, they will harm your business. High wasted spending, unprofitable sales, high ACoS, low click-through...
by Tamara Jonev | May 17, 2022 | Amazon Ads, PPC Advertising, PPC Tools
The Amazon platform and marketplaces continuously expand and bring new products, sellers, and customers. Thus, it’s becoming more and more difficult for brands to stand out. So, what is the solution? The Amazon Demand-Side Platform (also known as Amazon DSP) allows...