Lazar: (00:00)
Hey guys, welcome to the Wild PPC bunch podcast. My name is Lazar and I’m a PPC nerd. I have over 10 years of experience in online advertising and currently I’m the owner of the growing Amazon advertising agency called Sellers Alley.

Brent: (00:13)
And I’m Brent, the owner of AMZ Pathfinder. I started this company five years ago and we’ve been working in online advertising since 2003.

Lazar: (00:21)
Every week we will spend around 30 minutes covering one topic and it will get nerdy, I promise. We’ll prepare a topic, covering everything from PPC basics, in-depth strategy and current trends.

Brent: (00:32)
One thing’s for sure you won’t be bored and you will hear insights, tactics and ideas straight from two experienced agency owners. Go strap in for the ride and enjoy.

Lazar: (00:50)
Hey guys, it’s Lazar from Sellers Alley and Brent from AMZ Pathfinder. Hello. Today we’ll be talking about one interesting topic. It’s going to be Amazon advertising trends in 2020. So..

Brent: (01:02)
Yes, what we’ve seen so far, and then what’s going on, we’re going to see the rest of the year, right? Both things?

Lazar: (01:07)
Yeah, and it’s not only about corona because everybody’s talking about corona these days, but like let’s focus on some bigger things that are happening at this point. Like what’s the, the outcome of Amazon advertising. Like what’s going to be the platform where we’re going to do all this stuff and like that kind of stuff basically.

Brent: (01:26)
Zooming out a little bit away from the, from the COVID situation, for sure.

Lazar: (01:30)
Yeah, exactly. So Brent, what are the trends that you saw so far in your agency?

Brent: (01:36)
Sure. So, uh, keeping it really specific advertising at first, and maybe we’ll kind of open it up a little bit more in other parts of Amazon, but I think you would agree with this Sponsored Brands as an ad type in 2020, in late 2019, but really in 2020 has really come into its own. It’s become its own. It’s become its own person. You know, it’s not in a relationship with Sponsored Products anymore, it’s because its own thing. Uh, and so getting a serious, uh, nitro boost as I think you wrote, uh, so videos, custom images, layout changes. All kinds of new features. What do you think?

Lazar: (02:12)
Yeah, it’s absolutely insane. Like I think it’s the biggest boost that headline search has for its Sponsored Brand ads got like, since they were released. So like now we can edit them so we can change how they look. We can, uh, add videos, we can add custom image. Um, we can do layout changes, basically whole bunch of different stuff. And also the targeting has changed a bit. So that’s whole bunch of new stuff that are happening there on like reporting change compared to like previous years. So it’s a really big advance when it comes to Sponsored Brands.

Brent: (02:48)
Yeah. I think we’ll get into the reporting maybe later because there’s still some to be desired there on a wishlist that you and I have kept and discussed a bit. But the one thing I want to touch on that you mentioned is that the editing, which is really interesting. So for years we were not able to edit the, even the names of a Sponsored Brand.

Lazar: (03:07)
Oh, that was so frustrating.

Brent: (03:09)
Headline search. Yeah. Extremely frustrating. Cause even if you did a little typo whoops, I named it slightly wrong, uh, then you’ve, you’ve gone and you basically screwed it up. You can’t, you can’t go back and change it. It’s basically unthinkable, you couldn’t edit a campaign.

Lazar: (03:22)
Yeah. You know, that situation when like you, you try something and your, your ad is not approved. So your campaign is like in, um, is not live. So yeah, it’s in draft mode. So you’ll, you’ll like fix everything and you reupload it back and you try to activate it, but it has like one at the end.

Brent: (03:44)
Oh God. Yeah. I think there should be like a, a syndrome for that. Like it has, it has a name. Like we always, we always, when we do audits, we say like ad group one syndrome. Like the account has a bunch of ad groups that are all just called ad group one and there’s no name. And so when you look at the reporting they are all jammed together, uh, but yeah, there should be one that’s like, uh, the parent per ends one syndrome or something for these poor Sponsored Brand campaigns.

Lazar: (04:10)
Oh, I really hated that one.

Brent: (04:12)
That was awful, but that’s all in the past now, you know, the, the, um, the battle scars of that are going to heal one day. But what’s also interesting about that is you can change. Uh, now the headline in the images and one thing I’m kind of conflicted on is should we change the headline and images because all the performance we have for those keywords or targeting method up until that point has been based on the original headline and image. And so if we go and change it, uh, the performance that we have so far, it might might also change, but then it, wouldn’t it be a better practice to just start a new campaign by using the copy feature. Instead. I mean, if obviously if there’s a product out of stock, you can add a product back in. That’s a trick that I think I talked to Destiny about, um, friend, friend of the show Destiny from better AMS. Um, but I don’t know about, you know, modifying it whole wholesale. What do you think?

Lazar: (05:02)
Definitely whole bunch of stuff are different and like changing overall. Like I remember like one of the things that we really liked doing is to do a lot of AB testing with a Sponsored Brands, like changing titles, changing main image. Do you know that you’re not able to use, uh, any image, like custom image as your logo anymore? Um, yeah. And like you used to change it to your custom image. Like basically the product image, we even tested like lifestyle image instead of like product image and like that worked terribly, just to let you know. Like for us, it was a really, really terrible, like what’s really worked was, uh, product images. But like when, when you go to your phone and one of the reasons why, why we used to use like images of products instead of logos, is like, when you go through your phone and you search for the product and the ad shows up, uh, only the logo could be seen. And after that you can scroll and now they changed the, the, the size of the ad. So you can see the first image, basically logo and then the first product. So it kinda makes sense to have logo out. And it wasn’t the case in the past to be honest. And it’s way better when it comes to that part.

Brent: (06:22)
Very valid point, especially in mobile, which, uh, we should probably have a whole discussion about that at some point. But yeah, the layout change is, is a really big thing. Um, one, one reason why I think it’s interesting like Amazon, uh, in a lot of cases, when they make an ad type, the way that they envision how we as advertisers or even, you know, sellers managing their ads are going to use it is actually different from how it gets used. So they say this is like the recommended prescribed way to do it. And then it’s like, well, no one knows your logo. If you’re a smaller private label seller or like a mid sized business. I mean, sure if you’re Pepsi, like yeah, all the logo might be all you need MasterCard. Um, but for some of these brands centers that are not in that position, which is, you know, most of our clients for sure are not household names, they might be big in their industry. Uh, yeah. A product image is just going to be much better. So I think Amazon finally reconciled the fact, uh, with, with, uh, you know, reality and said, okay, well, in that case, let’s change the layout. And you talked about the lifestyle images. I think that the custom image, which is 1200 by 628 pixels, uh, that is where the lifestyle comes in. And, you know, you can show off an assortment of products. And that actually in my mind, It makes the Sponsor Brands, makes them look so much more professional. Like it looks really good. It actually is visually appealing. Whereas before, you know, I think it was a nice little carousel. It was a good feature, but it wasn’t like good good-looking so I think that they’re taking it seriously. That’s the trend too.

Lazar: (07:50)
Yeah. Like, like the brand looks super expensive with, with custom images too, in my opinion.

Brent: (07:55)
If it’s a nice image, it looks super premium.

Lazar: (07:58)
Yeah. It’s super premium. Oh, there’s one thing that I forgot to mention and like that happened with this change and like whenever there is a change on Amazon, whole bunch of people are just burning money just until they learn the part. Like one of the things that’s happened is basically that when you’re out of stock, your Sponsor Brand ads are not stopping. And that’s a huge thing. And that’s something that wasn’t the case previously, because like your landing page was not eligible for advertising and you wouldn’t be able to do like sponsored brands. And now you can be out to stock for literally every product that you, that you’re advertising through Sponsor Brand, and you can advertise only your logo. And I’m not really sure that you should do that.

Brent: (08:47)
It’s called a super brand awareness. It’s ultra. Yeah. It’s, it’s at the total end of the spectrum, expected ROI, zero impressions.

Lazar: (08:52)
Literally, literally like that’s definitely a good way how to burn your money. And that’s making so much headache for advertising agencies and obviously the salaries as well, because like every time when you’re out of stock, even for half of day or something like that, you need to run through your advertising account and to check your Sponsored Brand ads. And like, if you have huge structure with hundreds of ASINs, that’s a real headache.

Brent: (09:18)
Yeah. That might be a good topic to cover in a future. One for troubleshooting. We could do an episode on that. Just an idea, but we should, we should go to the next one here. Cause we have a couple so display advertising, um, being taken seriously by Amazon. So just a bit of like context, I believe, I believe and correct me if I’m wrong, Lazar, 2018, first time we saw sort of display advertising in beta. Amazon put that in there. It didn’t really say much about it. It appeared, we ran it in a couple of campaigns. It was very strange. Reporting was still in, it’s kind of nonexistent. It’s getting better. Um, did work super well. And then they pulled it. Um, those campaigns still ran. Even if you, uh, even if the beta was, was finished, however, 2019, it came back.

Lazar: (10:00)
Sorry for interrupting. Just to make it clear for, for people that are listening. You’re referring, when you say, when you say display advertising, do you think about display remarketing in Seller Central or display campaigns in AMS or advertising platform?

Brent: (10:15)
Yeah, that’s a really good distinction. I’m talking about Seller Central specifically and I don’t think it was retargeting. It was just some form of display. This is yet again, 2018, I believe. So my memory is kind of fuzzy on it, but for the purpose of this conversation trends, it’s like this year and they actually give a damn right and it’s here to stay and they’re really serious about it. You know, I’ve talked to people at Amazon, but also people who speak to people at Amazon who are much higher up than I have access to. And it seems that, you know, this is the year when they’re really taking it seriously and trying to bring some of the features of DSP into Seller Central.

Lazar: (10:47)
Yeah, definitely. Definitely. And one of the things that we wanted to mention is steady improvements in Store pages. I saw a post recently from our friends from Bobsled marketing and I saw that they mentioned one of the storefront pages and on that page, I think it’s some, shoe manufacturer. I’m not really sure, but you had an option to choose like which, which product is the best for you. Like, are you male or female or like, what’s the size that you want to buy or something like that. And from there you would get like couple of products on that page, which is something super cool that they have never seen before to be honest.

Brent: (11:29)
I have not seen that. That sounds great. Uh, I think it’s interesting that store pages are a store. Uh, Amazon used to call it a Storefront, I think, but now I think stores is right way to say it. Uh, they started as like a really simple, almost like a landing page that was very Amazon language, you know, in terms of design, but has evolved. Uh, and now in 2020 has new features. Like my favorite one that I think has to be used correctly is where you can upload an image and then put areas on that image where someone can click, but people don’t instinctively maybe hover their mouse or even use their finger on mobile to tap those places. You have to like put an arrow there and be like, click here to go to this and click here and go to that. Of course video, if you have high quality video, you put it on the page and it can load. And just the way you structure the door is useful too. So each one of those sub pages is a landing page. And that’s, I think something I learned from Liz at Agility, man, we’re just like shouting out are all our friends here in this episode?

Lazar: (12:29)
Yeah literally. Like we were talking about a whole bunch of different stuff. And like, while we were talking, I’m like, maybe we should do an episode about storefronts and store pages because like when they, they showed up, like we can talk about any topic, topic as much as you wish for. For example, for this one, when stores came out, like when you search for a product, uh, you, you got storefronts as a results in the search result page if you remember that one. And like the latest thing that, that is happening, like when you see the product, uh, above the product, there is a link to the name of the brand, go to their store. So there’s a link to store above the product. And that’s something that is absolutely new and maybe, yeah, definitely. Let’s, let’s cover Storefronts, uh, more in depth in one of the next episodes, basically.

Brent: (13:19)
Sure. Okay folks, you hear here first:store, Storefront, store page, episode coming to a podcast. Yeah. So this is the big three trends. Uh, any other trends so far in 2020, and then we’ll throw some predictions out there. Any ideas?

Lazar: (13:35)
Yeah. For me, the biggest thing that happened is basically Sponsored Brands. Like nothing is as big as that one. And I know that all of the clients that are coming, they’re asking for video ads, for custom image and like a layout changes and like, cool. Like literally first question is, do you guys do all the new stuff in headline search ads?

Brent: (13:55)
Right. Right. Do you know about this? We get forwarded emails from clients. Do you know about this video? Do you know about this? And there was one I saw just yesterday they have videos now that are silent or something. I don’t really get the point of that because I think most people don’t turn the sound on. Anyway, they just read the subtitles if they’re on mobile, but whatever they’re trying stuff.

Lazar: (14:12)
Yeah. I think you always need to have some, some subtitle there, like you have captions. That makes a lot of sense. Yeah.

Brent: (14:20)
One last thing about Sponsored Brands real quick. Uh, you know, we, we have a pretty big focus on the EU, so we have a lot of like language competencies. And so one thing that’s been on our radar in the US is the ability to correct the translations for the Spanish language, uh, headlines. Because the truth is there’s millions of people who either native Spanish speakers or it’s one of their primary languages, they are bilingual. And that market’s only going to get bigger 10, 15 years in the US um, with just a huge Hispanic population. So essentially, um, you know, those people might be using Amazon in Spanish. And so you’ll see your headline in Spanish. And, uh, yeah, it’s a good idea to correct that and get it like totally set. Right. If you can,

Lazar: (15:01)
Yeah. I would still ask some, some translation agency to do that kind of stuff, because I’m not really sure that this is like human translation. And if you can use some nice translation there.

Brent: (15:13)
No, it’s not, it’s automatic. We confirmed it’s automatic. But it needs to be corrected. That’s not even getting to listing itself, just the headline, but that’s a whole other problem.

Lazar: (15:20)
Yeah. And like one of the super cool things that we saw, like since we’re mentioning this kind of stuff, like we always check reviews and see like, what are the problem solvers for the product? Like there’s whole bunch of times when you listen, like people that are telling about your product in a way that you’re not aware of. Like you’re selling markers or something like that. And like, uh, like pencils or whatever. And like all of a sudden you read a review that says, like, I fixed the chair with it or something like that. It doesn’t make sense at all.

Brent: (15:55)
A very MacGyver review there.Yeah.

Lazar: (15:57)
Yeah. So let’s go to the trends to come in in this year. So I think one of the things that is really big now is more product page targeting options and formats, also DSP awareness as a platform and solution more video, basically, literally everywhere. Yeah. Like video is a huge thing. It started with like video in search. I didn’t know, like, what’s your first, like, connection with video on, on Amazon? Like what first happened with you guys? Like, did you have like clients coming to you? Like, because like video in search platform is something like DSP and like first plan that came to us with like, uh, I enrolled a program called video in search, and it’s like, as I remember at that time, it was only for Apple products, like for Apple phones.

Brent: (16:50)
Yeah it only showed up on iOS. And then it was Android and then it was everything right. So they like stepped it up and it’s been around for a long time actually in its original form for iOS. I remember I was, um, I was, uh, you know, out of the country at some point I was searching for, I remember exactly what it was, was matcha green tea. And, um, I got served an ad on my iPhone at the time. And, uh, yeah, I was like, wow. Video in SERP, but then that would, must’ve been part of that beta, but the trend, I guess, that we’re talking about is now it’s for everyone. Right. It’s in Sponsored Brands, like we mentioned, but maybe it’s going to show up in more places. So video obviously ,Store pages, but where else could show up? I don’t know. I like the imagination to guess. Maybe it’ll show up directly. Uh, I don’t know. Maybe a competitor’s video will show up on your page. That seems pretty aggressive. There’s an ad type for it like that.

Lazar: (17:39)
Oh yeah. That would pissme off a lot.

Brent: (17:43)
Yeah, we have clients emailing about that for sure. But yeah, this manifests itself in a couple of different ways. Um, and what’s interesting is the types of videos that we’ve used. Um, some of them are professional. Like we have clients that have the resources or, uh, you know, I already had existing footage and then others are literally like a screencast with like some subtitles. And the difference between those two and performance is not as great as you would think. It’s like, shockingly, not that big of a difference.

Lazar: (18:10)
Yeah. Imagine like having videos that you can use to target your competitors product listing, uh, eventually you would end up like having video for each one of your products and do like cross targeting of your product, like defensive campaign for videos. Imagine that.

Brent: (18:29)
Yeah, the only problem from Amazon side might be the speed and like, and that kind of thing, because video is much more resource intensive. It already got a lot of images and products feeding in and I’m sure they care about page load speed, but that’s pretty nerdy.

Lazar: (18:37)
I’m pretty sure with 5G it’s going to work better butter until there is like conspiracy theory about 5G, but it’s like, okay.

Brent: (18:53)
That’s right. I don’t want to browse Amazon fast, no 5G for me. Go back to one of the others we had predicted, product page targeting, uh, options and formats. We have, we have written down here. So product page targeting rather, I guess, ASIN targeting, which doesn’t necessarily mean product page. It shows up anywhere at the ASIN follows, you know, started Sponsored Products and then came to Sponsored Brands. Uh, it’s in Sponsored Display as far as I’m aware, but maybe we’re going to get more refined, uh, features for that in the future. Besides just ASIN, maybe there’s going to be further criteria. Um, that’s like more dynamic. Like if the reviews you can filter by that, you can already do that by categories, but maybe there’s going to be a difference. I don’t know. just an idea.

Lazar: (19:33)
Yeah. That makes a lot of sense, to be honest. So there there’s one of the biggest changes that is happening. They tried it, we saw it for two days and it turned back again. So it’s new ads console. So moving from Seller Central to basically advertising.amazon.com. So that that’s something that is pretty huge, that is going to make a lot of difference. To be honest it’s something that is making a lot of headaches in our team because we’re currently working on, on the app that is helping us with like manual work. We don’t want to do like repetitive work, like downloading stuff. Like we would rather click on one thing and have like whole bunch of reports, like custom prepared for us from Amazon. And like what, when they switched to add console, like all the things needed to be updated. And like we started working on it and like two minutes later, they switched it back. We were like, why? ,

Brent: (20:37)
Well, that’s the part of finding the platform development, I guess, software development, but yeah, for sure we saw this happen. It must’ve been like, what 48 hours. It, it reared its ugly head and they must have had some problems and then they put it back to bed, I guess. But, um, this is going to happen eventually, you know, the warnings are still there. So this is I guess, an obvious trend. But the part of the reason for this must be to make our job as agencies easier. Right. So right now some of the big things we faced with some inside baseball is like permission setting for team members. Um, and like getting in and out of client accounts. Um, sometimes, you know, being too long inside of an account, like I’ve had to request clients to please delete me, you know, uh, we’re not working together anymore. Like we did an audit, but ultimately decided not to take them on or something. Um, and yeah, then I still have access to that Seller Central. I don’t want that. You know, I, I think that this is a much more mature model, similar to Google ads or like a Facebook where you have the Ads manager, you delete and remove people from it and then like a similar permission model.

Lazar: (21:38)
Yeah. I’m pretty sure that like eventually above advertising console, they’re going to have something like a Google, has it like a client manager center or something like that, where you have like your main page with like all of the clients that you manage with your email. And from there you go to each account separately, but like for Amazon, what’s interesting, they always have a whole bunch of different platforms and interfaces for whole bunch of stuff. Like from DSP video in search, Seller Central, AMS, whole bunch of different stuff in like for each one of them, you needed to go like to a different platform to log into different things. And one of the things that, honestly I didn’t like, and I remember talking to you about it and you didn’t like it as well. Like when you go to, when you go to ad console, you’re not able to see inventory and you’re not able to see business reports.

Brent: (22:32)
Yeah, business reports is by far the most important thing there. So the, uh, kind of workaround would be, we still have access to Seller Central in order to get business reports and inventory to a certain extent, um, which is less important, but still important. And you know, those, those things that we are so accustomed to having access to in Seller Central are going to be like, you know, kind of torn away from us, uh, pretty quickly there, if we take on a new client and we say only have access to their advertising console interface. Um, that would be kind of a bummer. So maybe Amazon will work in a report center like that and listen to our feedback. It’s entirely possible. You know, they’ve been changing things pretty quickly. So I’m hopeful actually for that.

Lazar: (23:07)
Yeah. Let’s jump in for like 30 seconds to explain why do we need to see inventory or business reports like, or from our end, having inventory is super important because you know, like which products you’re, uh, you’re having ,which ones are getting out of stock and which ones you would like to focus on. Or if you’re overtaking the account, you want to, um, be sure that you covered all of the products with, with the ads. And when it comes to business reports, apart from everything, one of the most important things for us is to be absolutely sure that when you’re doing PPC push or something like that, that you’re, um, percentage of sales coming from PPC are in the steady growth with organic sales as well. And I’m pretty sure that you Brent, you can, you can have like whole bunch of different reasons why you need business reports and inventory.

Brent: (23:59)
Well, I agree with all the ones he said so far, I don’t have too much to add, but I will say a conversion rate looking at conversion rate or what Amazon calls, what USP (unit session percentage), and then you have order session percentage, like these calculations are important. So, you know, what’s our organic, a USP overall versus advertising. What’s the difference between those? We should probably have an episode one time about Amazon and sessions because it doesn’t really make sense, but you know, that information, like what’s the top seller, for instance, easiest way to go do that. Look at where the product is in the lineup is to look at the business reports.

Lazar: (24:31)
So it seems like we’re running out of time once again. So let’s focus on the next thing. So let’s talk about what are the negative sides of ads and like what, what’s the next thing that’s going to happen?

Brent: (24:45)
Sure. Okay, cool. Can we cover the backlash idea? Should we move to the next category? -Of course, of course. All right. So this is, this is what I wrote down specifically, the backlash ads. I think that there may be a time and I think we saw this just pre COVID and then those things disappeared where Amazon was essentially promoting a lot of their own products, a lot of ads. And then like halfway down the page, you saw the organic results. I remember there was a marketplace pulse blog post when they did like a little bit of a anatomy of an Amazon SERP page. And, uh, yeah, it was shocking. Like how many ads there were, I think one of the reasons people like Amazon is it’s not a crappy experience. Like, you’d go all over the places on the web and there’s ads popping up everywhere and like autoplay videos and stuff like that. Amazon’s mostly kept that stuff like off there. And so there’s too many ads. Uh, these are experiences going to start to dwindle, right? So like one of Amazon’s core conceits it’s like, Oh, we’re so user centric or customer focused. And I don’t know, maybe that sweet ad money is just too much for that terms, this, but I think they have to strike a balance. And I think we might see like a user backlash ads if there’s too many of them. That’s my suspicion for 2020.

Lazar: (25:48)
Yeah. I’m pretty sure at the moment they see like dropping CTR, they’re going to work on it.

Brent: (25:53)
So based on data, like anything else.

Lazar: (25:56)
Of course. So let’s talk about something that we would like to see and basically that we can only dream about.

Brent: (26:04)
Yeah. This is some really nerdy in the weeds stuff. So we’ll, we’ll try to keep this part maybe short if you, uh, audience starts to drop off here, I guess.

Lazar: (26:12)
Yeah, of course. Yeah. So Brent, what would you like to see on Amazon advertising platform in the future?

Brent: (26:18)
Better reporting? That’s my most wished for trend, the one I dream about. So specifically, uh, there’s one thing you’re familiar with, right? We have ad click and then we had skew purchased and other skew purchase. Well, what does other skew purchase? It could be anything in your catalog. So because of that, it becomes difficult to really calculate, all right, we’re putting this much money into this, this product. And then this is how many sales we actually get. Of course, there’s going to never be a hundred percent attribution solved. Like people are going to click on the green one and buy the black one, you know, but the point is, we don’t know if they’re buying the black one or the red one actually, when they clicked on the green one so to speak.

Lazar: (26:53)
Yeah. And imagine if you would be able to compare to date frames for all of that, that would be really awesome.

Brent: (27:00)
Like inside the interface?

Lazar: (27:02)
Yeah, like for that kind of stuff we try to like create our own reports. That’s why we focus on Excel to be honest, but yeah, there’s whole bunch of possible improvements there.

Brent: (27:13)
I agree. Um, one other one I had down here, data visibility for Sponsored Brands. So still Sponsored Brands, you know, as a trend, we mentioned getting better, looking really good so far this year. The one thing I wish, but I honestly don’t think it’s going to happen is bringing on the reporting that they have on par with, uh, Sponsored Products. So for instance, Lazar, pop quiz! If someone clicks on your Sponsored Brands product, you know, you’re advertising three obstensively, maybe you’re sending them to a brand page. What product do they buy?

Lazar: (27:42)
I have no idea.

Brent: (27:43)
We have no idea.

Lazar: (27:44)
And like, if they clicked and they closed the browser and came tomorrow and like this time they know the brand, they checked the product and they’re fully aware of your product and your brand. They’re going to use some different search and like use Sponsored Products campaign, or like do some organic purchase. Like, are you able to see Sponsored, Sponsored Brand ads? No.

Brent: (28:09)
Though it’s not a parody with what we’ve come to expect from not only other Amazon ads, but like maybe industry standards, right?

Lazar: (28:17)
Yeah, definitely. And that’s something that you’re able to see on different platforms easily.

Brent: (28:23)
Yeah, absolutely. Uh, so for the last, last one, do you want to touch on those?

Lazar: (28:26)
Yeah, definitely. I’m a huge fan of like different targeting methods. And one of the things that are missing on Amazon is like targeting by state or by city or whatever. Like maybe your product is not for like downtown area of some huge city. Maybe it’s like for some, uh, countryside or I didn’t know. So maybe you should focus on that part as well. Or, uh, big brands always targets bigger cities or bigger markets. Maybe you would like to target some other parts of the country and you’re not able to do it at this point or when it comes to devices. Maybe you can see what’s the conversion rate or click through rate on cell phone or your laptop. And just to focus on that one specific, but that’s not going to happen at this point.

Brent: (29:14)
I liked your example with the city versus rural, for instance. So let’s say you’re selling right on tractor, you know, that costs like hundreds of dollars and you’re mowing big lawns with it. Yeah. You don’t need that in like downtown San Francisco, but at the same time, maybe someone in the middle of the country in Missouri has a lot of lands. Like they might need that for instance.

Lazar: (29:32)
Yeah. I completely agree with that.

Brent: (29:34)
And what if you are selling a thing that’s only for Android phones. Well then you don’t want to target people who are on iOS. That’s a lot less interesting to you.

Lazar: (29:42)
Even if you’re selling, like, cable for, for iPhone, it would be way better to target only iPhones basically, like searches from Apple devices. It would make your conversion rate way better than just targeting everybody on the market.

Brent: (29:57)
Or even just the ability to see it and then maybe later on target it. But yeah, we can, we don’t even see it right now. So..

Lazar: (30:04)
Yeah, definitely.

Brent: (30:05)
Okay. Cool. I think that that covers it. We’re we’re hitting our time limit here.

Lazar: (30:08)
Yeah, definitely. So guys, thanks for listening. And if you have any questions and if you would like us to discuss some certain topics, go to our website wildppcbunch.com and send us a question.

Brent: (30:20)
Yeah, please. Questions, questions appreciated for sure.That’s all from us,

Lazar: (30:23)
. That’s all from us. Have a good one. Bye.

Brent: (30:26)
Bye.